Publishing a marketing branding book can be a powerful tool for establishing industry leadership, highlighting your expertise, and what differentiates you and your company from your competitors in key targeted markets. Authoring a branding book serves as a comprehensive guide for potential clients looking for the right partner in your field of expertise. It allows for a deeper dive into your knowledge and expertise in a way where you control the narrative, enhancing your credibility and visibility.
Most professionals at the top of their chosen careers are not professional writers. That’s where Foresight Publishers comes in. We partner with CEOs, executives, consultants, and speakers to bring the idea of the book to ghostwriting to interior design of the book to print production and global distribution to book in hand all in as little as 135 days. By assigning one of our professional ghostwriters to work with you to develop the manuscript, capturing your thoughts, your voice, and your experience into a professionally written and collaborative manuscript using Foresight’s proven system.
Here Are Some Key Benefits of Professionally Writing and Self-Publishing a Marketing Branding Book:
Industry Leadership: It brands you as an expert in your field, showcasing your knowledge and unique viewpoints and ideas.
Marketing Tool: A branding book is a powerful marketing tool like no other, opening up speaking opportunities, coaching and consulting revenue, sponsored workshops, and other avenues to directly engage targeted prospects at a higher level as well as a broader reach. A marketing branding book is not designed to retail sell books, although that can happen, but rather to obtain fee-based contracts from specific industry perspective clients, resulting in more revenue through new clients with much less investment than selling one book at a time (which requires extensive advertising and marketing dollars).
Value Creation: Provides valuable insights and strategies to readers (prospects), sharing with them ideas and solutions to the complexities of your industry or area of expertise in today’s marketplace.
Brand Uniqueness: A published branding book helps differentiate your personal, professional, or company brand, demonstrating what makes you unique and different from other professionals in the pack.
Networking: As the “Business Card of the 21st. Century” (as described by Forbes and Wired Magazines), a marketing branding book helps you connect with other professionals and potential clients interested in what you have to say and attracted to your expertise, actionable ideas and advice.
Examples of the Use of a Published Marketing Branding Book
- Retired Office Products Family Company Owner – Developed a manual based on his extensive experience in the business products industry sharing the challenges in developing next-generation family businesses, how to create differentiators from the big box competitors, and how to prepare a family business for succession and/or selling the business.
Goal: Legacy (sent book with a “thank you” note to all the people in his life who made his success possible). To obtain selective consulting and coaching contracts in the office products industry and generational family businesses.
- Business Broker – Wrote a guide on how to prepare your business for sale.
Goal: As preparing a business for sale is a complicated process full of specialized knowledge and steps, they wrote a book making evident to the owners the need to hire successful consultants for the highly specialized job. They featured examples of successful mergers & acquisitions under their responsibility.
- Executive Assistant – How to Elevate the Executive Assistant Profession.
Goal: Education, biographical experience, and developing a brand as a successful authority in the field as well as obtaining public speaking opportunities, seminars, workshops, and one-on-one coaching contracts.
- Team of Management Consultants – Wrote a novel-like Case Study on Leadership Characteristics and Proficiencies.
Goal: To be used by business and organizational behavior college professors on identifying dysfunctional leadership behaviors, how to correct those behaviors through detailed steps on proficiency and personal growth charting taking each skillset over 21 days to 60 days of reinforcement to change behaviors to become a healthy, balanced leader of people.
- Physical Therapist – How to Get Back to Health in America.
Goal: To create awareness of the unhealthy habits, food products, lifestyles, and practices in the US and how to reverse the trend. He has been giving the book to all his physical therapy clients as a learning tool during his workshops and therapy consultancy as he builds and expands his practice.
- A Middle Market Mergers and Acquisitions Consulting Firm – 30 Years of Lessons Learned (What a business owner must do before a merger or acquisition).
Goal: To promote their success and lessons learned during their 30th anniversary with prospective companies looking to sell or merge their businesses.
- Homeless Community Food Pantries Ministries – His book is a manual for developing new community non-profit homeless kitchens in churches and a biographical survey of his path in developing a community kitchen in his church.
Goal: Educational, fundraising, community awareness, and scheduling “how to set up community kitchens” workshops (public fee-based workshops).
- Non-Profit Foundation – Published various case studies of how recipients of grants have used their funds for community projects.
Goal: Designed for idea-sharing, community awareness, and fundraising for the foundation. - Consultant/Coach/Public Speaker – Highlights experience, tools, and expertise as well as topics for keynote speaking engagements.
Goal: Designed to increase professional profile, obtain speaking engagements, increase credibility, attract media publicity, and obtain short-term coaching engagements. - Consultant/Coach – How to be a World-Class Training Facilitator
Goal: Use the book to solicit a follow-up workshop (with handbook and PowerPoint presentation) around the concepts in the book. He charges a fee per participant and publicly promotes his workshops, which are conducted via video conference for the attendees.
Resources Available for Marketing Your Organization or Professional Practice
- Professional Website Development
- Writing and posting blogs on Social Media sites (about your line of business, industry, and key interesting prompts to elevate the author’s reach and impact.
- Creation of a follow-up workbook and/or pamphlet for next steps or a call to action for attendees in workshops and public appearances.
- Educational, demo, or promotional short video(s) that can be used in their book or professional websites.
- Professionally designed logo and collateral materials with customized QR Code linkage.
- Short technical or training videos with customized QR Code linkage.
- Video Brochures and video business cards.
- Writing magazine articles to pitch to the media.
- Podcast-like short interview to insert in your website.
